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How to Set Up Projectivy Launcher & Replace Google TV / Fire TV UI (ADB Guide)

The default Google TV and Fire TV home screens waste over 65% of your display on auto-playing video trailers, sponsored ads, and telemetry trackers. Here is the verified community method to make Projectivy Launcher your permanent, ultra-fast default home screen without bricking your device.

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Completely strips out Google TV and Amazon home screen sponsored rows.
75MB RAM
Saves up to 400MB of system memory compared to the bloated stock launcher.
100% Reversible
Safe user-space change. Restore the stock launcher anytime with one command.
1

Install Projectivy Launcher on Your TV

CRITICAL SAFETY RULE: Always install your replacement launcher BEFORE attempting to disable the stock launcher. Disabling the stock launcher without an alternative will result in a black screen!

  • Google TV / Android TV / Onn 4K: Search for Projectivy Launcher directly in the Google Play Store on your TV and install it.
  • Fire TV Stick: Sideload the official Projectivy Launcher APK using the Downloader app.
2

Enable Developer Options & Wireless ADB

  1. Open your TV's Settings ➜ System ➜ About.
  2. Scroll to Android TV OS Build and press the remote Select button 7 times until you see "You are now a developer!".
  3. Go back to Settings ➜ System ➜ Developer options.
  4. Turn ON USB debugging (and Wireless debugging if available).
  5. Check your TV's local IP address under Settings ➜ Network & Internet (e.g., 192.168.1.50).
3

Connect via ADB & Set Projectivy as Default Role

Open a terminal on your computer (Command Prompt, PowerShell, or macOS Terminal) and connect to your TV:

adb connect 192.168.1.50:5555

*(Look at your TV screen and select "Always allow from this computer" when prompted).*

Modern Method (Android 11 / 12 / 14): Assign Projectivy as the official Android Home Role:

adb shell cmd role add-role-holder --user 0 android.app.role.HOME com.spocky.projengmenu
4

Disable the Ad-Ridden Stock Launcher

To stop the manufacturer from forcing sponsored video recommendations when pressing the Home button or rebooting, disable the stock launcher package:

For Google TV & Chromecast with Google TV / Walmart Onn 4K:
adb shell pm disable-user --user 0 com.google.android.apps.tv.launcherx
adb shell pm disable-user --user 0 com.google.android.tungsten.setupwraith
For Standard Android TV (NVIDIA Shield, Xiaomi Mi Box, Sony/TCL Android TV 9/10):
adb shell pm disable-user --user 0 com.google.android.tvlauncher
5

Prevent Sleep/Wake Crash Bug (Recommended)

Some TV firmwares (especially TCL, Hisense, and Sony) aggressively kill background tasks when entering standby. Run these commands to whitelist Projectivy from deep sleep constraints:

adb shell dumpsys deviceidle whitelist +com.spocky.projengmenu
adb shell appops set com.spocky.projengmenu APP_AUTO_START allow
🚨

Emergency Recovery: How to Undo Anytime

If you ever want to revert back to the stock launcher, or if you accidentally disabled the launcher before installing an alternative:

# Restore Google TV Stock Launcher
adb shell pm enable --user 0 com.google.android.apps.tv.launcherx

# Restore Standard Android TV Launcher
adb shell pm enable --user 0 com.google.android.tvlauncher

Tested & Supported TV Models

CleanYourTV includes 359+ pre-built debloat profiles tailored for your exact hardware: